The company introduced True Market Value, a service that analyzed a variety of factors to offer a suggested transaction price for vehicles in 2000. In June 1999, the company changed its name to, Inc. As part of the agreement, each time a lead was generated from the website, it would get paid a fee. By 1996, the company had formed web commerce agreements with Autobytel, a site linking buyers to nearby dealers, and the auto insurance company, Geico. The company launched the website in 1995. In 1994, the company posted on a gopher site known as the Electronic Newsstand. īy the 1990s, Edmunds published its data to CD-ROM while also publishing books such as Edmunds New Cars & Trucks Buyer's Guide, Edmunds Used Cars & Trucks Buyer's Guide and Edmunds Strategies for Smart Car Buyers. In 1988, the company was purchased by Peter Steinlauf whose family has owned a majority stake since. History Įdmunds was founded by Ludwig Arons in 1966 as Edmunds Publications, a publisher of printed booklets consolidating automotive specifications to help car shoppers make buying decisions. After making a minority investment, Carmax purchased the whole company at an enterprise value of $404 million in 2021. The company is headquartered in Santa Monica, California, and maintains an office in downtown Detroit, Michigan.

(stylized as edmunds) is an American online resource for automotive inventory and information, including expert car reviews based on testing at the company's private facility.

Edmunds used car reviews